For some time now I’ve been telling clients that video is the most popular form of communication. As a professional videographer I take notice when new ways of sharing video comes up. Of course everyone knows YouTube, instagram, and many more are already popular channels of sharing video. Just recently Facebook has decided to share new ways for people to upload share and “track” videos. In the past, the most common way of getting video to your social media was to copy a YouTube link and post it to your social channels. Now you just post Facebook video ads, giving people the opportunity to upload directly to Facebook along with tracking views of that video, which now gives great analytics information to Facebook campaigns and advertising. There have been many blogs postings and information on the Internet stating that Facebook may give YouTube a run for their money with video. Honestly that is not my personal opinion. I feel that youtube will always be king of the hill with video.
But now Twitter has decided to join the video Game. You can now update your twitter app on your phone which will give you the ability to shoot and, “upload Twitter video”. Twitter allows you to post a 30 second video straight to Twitter via your twitter Smart phone app. Now the question is, this really a big deal? My answers YES if you want to communicate using all possibilities out there for anyone to use. Keep in mind just like any other large social media sites this will be a free option to any Twitter user. Take a second and think about the fact that they have to take on the capability of excepting large amounts of data to there servers. And believe me that is no small step. The cost in that is honestly a bigger number then you think. Just like Facebook making changes for video, Twitter has made a conscious effort and hosting hundreds of thousands of videos for people. That decision alone supports the importance of video for communication in many different applications.
Upload Twitter Video??
Hey Linkedin your next
— J Franco (@SafehouseTwit) February 2, 2015